The butterfly effect
The butterfly effect is where a small change in starting conditions can lead to vastly different outcomes.
Understanding the butterfly effect can give us a new lens through which to view business, markets, and more.
So if you make some small changes in the planning phase, the outcome will be large, giving you both brand and profit growth. Happy days!
The queen B(utterfly)
Carol Draper, our Director and Strategic Brand Manager, is an experienced, accomplished strategic marketer with 27 year’s experience managing high profile brands in Perth and South Africa including Silver Chain, Bethanie, Georgiou, Gillette, Reckitt Benckiser and Glaxo Smithkline.
Although Carol has many year’s marketing experience, she continues to learn, having recently completed the Mini MBA in Brand Management.
If you’re interested, you can read more about Carol’s formal qualifications and career on LinkedIn.
The way we work
Collaborative – We work with and respect our client’s business.
Enthusiasm – We bring energy, endurance, and fun to everything we do.
Clarity – We make complex, simple.
Transformation – By sharing knowledge and using insights we endeavour to inspire others to transform to be a better version of themselves
If you like the way work, let’s grab that coffee and have a chat