How many hashtags should you use?
The number of hashtags to use for Facebook is vastly different than what you would use for Instagram. On Instagram best practice is to use 30 hashtags while for Facebook it’s completely pointless adding loads of hashtags for the sake of it or adding hashtags that no one is going to monitor or care about. It’s recommended to use one or two (maximum four) hashtags when they make sense and when you use something relevant that people can filter on to find more relevant conversation.
4 Great Ways to use a Virtual Marketing Manager
Development of a marketing strategy – by working with a virtual marketing manager, you will be able to put all your ideas into a strategic plan and ensure that you have a blueprint for the marketing activities that your small business will engage in over the next 12 months.
Refresh your company brand – now is a great time to think about your brand and how it is communicated.
Lead generation – virtual marketing managers can take your lead generation activities to a new level. No matter what lead generation campaign you have in mind or you need for someone else to develop, a virtual marketing manager certainly will add value and will make it happen – particularly when you need it most.
Write a press release and distribute it to key media outlets so you get some free advertising via PR.
With everyone on social media (and we mean everyone), you as a savvy business owner knows that you need to be on there too. But its not that easy, with the ever changing algorithms, social media rules, new and quirky platforms appearing, its a minefield out there.
You can post, maybe you can even do ads but growing and engaging the right audiences can be time consuming and frankly its not your gig. That’s why we are here, cause this is our gig and we would love to help you out.
We can help you with the following:
Social media strategy
Facebook and Instagram management
Connecting to other social media accounts
Research of trending keywords and hashtags
24/7 monitoring, responding and interacting with followers, likes and comments
Monthly reporting of analytics, optimising and adjusting the plan
Ok so now you have your strategy in place, and there’s a lot of great stuff in it that you know will grow your brand. However, you may still be low on the most precious of resources . . . that’s your time. You still need to run your business right? Once again we would be happy to help you out, a sort of a virtual marketing manager (without all the employment stuff).
We can do the following for you:
Strategic planning – 12-month marketing plan and budget
Brand management – ensuring your brand is always seen in a positive and consistent way across all channels, including brand tracking
Coordination of media planning – buying media e.g. radio, TV, press, print
Email marketing strategy and management – content creation, testing and sending
Content marketing strategy and implementation – management of consistent messaging across all platforms whether it be PR, social media, website content, print material, etc.
Social media advertising management – design and management of cost-per-click advertising throughout the Facebook and Instagram advertising platforms
Monthly reporting – analytics and reporting across all your marketing channels from reach, right through to conversion