Found a great post on LinkedIn (credit: Dan Basset) that is reminder that marketing is about the customer not you. The job of the marketing team is to give the business a lens into the customer’s mind and understanding what they (the customer) is really asking for. So first we listen and then create.

In the 2020 Gartner CMO Spend Survey, brand strategy has leap-frogged to the top of marketing capabilities, from its lowly position near the bottom of the list in 2019 with one-third of CMOs now placing it in their top three capabilities that are essential for business success.