Importance of Facebook Insights

If you are a small business and have a business Facebook page and/or an Instagram page, you will know the importance of using the insights.

There are many different data-points available to measure such as likes, engagement, reach, and demographics. These insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing.

However, Facebook announced that the standalone Facebook Analytics tool, available at, will no longer be available after 30 June 2021.

For a small business owner, this spells disaster as you need your insights to understand your users and customers. Thankfully, there are many other ways to collect valuable information and insights.

Facebook recommends these other business tools to help you understand your advertising, presence and activities on Facebook and Instagram.

Facebook Business Suite enables you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. Note: This tool may not be available to you yet.

Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.

Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and the Conversions API, and reports actions taken on your website, in your app and in your physical store.

Outside of Facebook you can also get these insights from scheduling platforms such as Hootsuite, Later, Metricool, Planoly, ContentCal, Sprout Social and many others.

The way we work

Collaborative – We work with and respect our client’s business.

Enthusiasm – We bring energy, endurance, and fun to everything we do.

Clarity – We make complex, simple.

Transformation – By sharing knowledge and using insights we endeavour to inspire others to transform to be a better version of themselves

If you like the way work, let’s grab that coffee and have a chat

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